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2020 Census National Day of Recruitment Webcast


[Standing by] [Standing by] » Okay, good morning, everyone.
Good morning, everyone. I’ll encourage everybody to
start taking a seat, if you could. And as always, there are empty
seats on the front row up here if you
need one. Thank you. All right. As everybody is making their way way. I’m the director for the Census
Bureau’s national processing center actually in southern
Indiana but this facility is part of our operation with the
national processing center. I’m sure most everyone by now
has had a chance to know that the restrooms are to your
immediate right. So they’re there when you need
those. We’ll ask everyone to at this
time silence your cellular devices as we prepare for the
webcast. And I think the final
administrative announcement that I’ve got is we’re asking that folks really don’t
wander behind the screen until it’s time for one of two tours
that we’re going to conduct after the webcast. So again, welcome to the 2020
Census Recruitment Kickoff and to the
paper Data Capture Center West here
in Phoenix. Thank you, everyone. » Ladies and gentlemen, please
take your seats and silence your phones.
The program is about to begin. » Hello, everyone. I’m Michael Cook, chief of the
information officer at the U.S. Census Bureau. Thank you for being here this
morning in phoenix, Arizona at our paper
data capture center. We have an exciting day ahead of
us. We’re looking forward to sharing
all of the work we’ve been doing.
We’re thrilled to be here at the launch of our peak recruiting
and hiring campaign for next year.
We’re excited to inform you on the census operations and
specifically census jobs, which are very important.
You’ll hear from our associate director of field operations,
Mr. Tim Olson, and the rest of our panelists. We have with us today Debbie Johnson the
director of the Arizona Office of Tourism and the chair of the Arizona Complete
Count committee. Dana Marie Kennedy State
Director, AARP Arizona;
Brian Manderfield National Vice President of Government
Relations, Boys & Girls Clubs; Monica Villallobos President and
CEO, AZ Hispanic Chamber of Commerce. But first, we have a short video
that we would like to show you. It highlights and shows why
census jobs make a children every community. This is a small sample of the
many ways we’re reaching out to people in several languages and
encouraging everyone to participate in the 2020 Census. MICHAEL COOK: Now, welcome Tim
Olson, our associate director of field operations for some
exciting updates on our operational updates.
TIM OLSON: Michael, thank you. Good morning, everybody.
How are you? [Applause]
All right. Welcome. Welcome to this very important
press briefing. And for those of you in the
media, I want to thank you for being here in person and I also,
and I’m talking to the cameras right now, I know there are
dozens and dozens of media outlets throughout the nation
that are listening in and are actively
participating through our online approach. So thank you to all of you for
your interest in the 2020 census and hopefully some great
coverage coming out of today’s event. Today my re remarks are going to
focus on recruiting efforts for the 2020 census.
But before I do that, I want to go back over what has just
happened here in the nation, which you may know
about, but if not, I want to announce it. A week ago Friday, on October
11th, at 4:23 p.m. Eastern Time, we successfully
completed the entire infield address
canvas canvassing field operation on time, ahead of
schedule, and under budget. And I want to thank everybody at
the Census Bureau for making that
happen! [Applause] You know, this was our first
major field operation for 2020. We hired 32,000 people. Over an 8-10 week period, those
32,000 literally walked and drove and
investigated 1.1 million census blocks where we had to validate
are the addresses on our list accurate or did they need to be
corrected. Our training program, it worked. The payroll system, it worked.
The actual system that was used to canvas these 50 million
addresses, it worked. And I got to tell you, we always
think it’s going to work, but until it
works you don’t feel good, right? I was so relieved last Friday.
It worked. And we’re so happy because right
now what that means is our address file is much more
accurate. And so in the spring of 2020
when we begin delivering invitations to every household
in the nation to respond to the census, to self-respond to
the census online, over the phone, or with the paper
questionnaire, we know that we’re going to get to every
household and to put that invitation in
front of them. So I’m very, very happy about
that. Let me now move to our feature
of today, which is our recruiting efforts for 2020. We are embarking upon a pretty
big thing. Starting this week. We have a goal of generating 2. 7 million job applicants
throughout the nation and from those 2.7 million applicants, we
will be able to select, hire, train, and put into the field approximately 500,000
temporary census employees. Now, I don’t know if any other
employer in the country is recruiting 2. 7 million people, but I have to
tell you, it’s a big job. It’s a huge job.
And it’s an important job. And I am thrilled today to
simply be part of the launch of our
nationwide peak recruiting campaign.
We’re starting with almost 900,000 applicants already in
the hopper. Let me say that again.
We’re starting with almost 900,000 applicants that have
already applied for temporary census jobs. So that means we’ve only got 2
million more to go. (Chuckling).
Only 2 million more. I want to tell you the pay rate
is great. It depends on what county you
live in the, it runs from $13. 50 an hour all the way to $30 an
hour. We are recruiting right now. It’s so easy to apply.
2020census.gov/jobs. Let me say that again. People apply online at
2020census.gov/jobs. It will take each person about
30 minutes to complete an application. We are recruiting right now and
we’re urging people to get into the
applicant pool. So starting in January, when we
start selecting supervisors for the peak operations and then
later in February and March when we’re hiring actually the census takers we want to have
enough applicants in our pool that we can effectively hire those $ those500,000 people who
will work in every neighborhood, every county, every tract, every
location throughout the United States, following up on
households that have not self-responded.
So it’s very important that people consider applying right
now. It’s not too early, but it’s not
too late. Let me talk a little bit about
the kinds of people we’re looking for.
We are looking for people that are willing to work part time,
evenings and weekends, 20-25 hours a week. People determine their own
schedules. Ideally they’re going to tell us
they’re willing to work evenings and weekends when most people
are probably at home and they’re following up with them.
We’re also looking for people that have bilingual skills, people that
can go into neighborhoods or parts of
neighborhoods that speak not only English, but the languages
spoken in those neighborhoods. Right now out of our 900,000
applicants, about 20% of those people are bilingual.
And they collectively speak over 400 languages and dialects.
It’s a good start, but we’ve got a ways to go.
We need people that speak the languages of the neighborhoods
that they’re going to work in. So if people are bilingual,
please, please, please consider applying for these jobs. So, how does anybody in their
right mind generate 2. 7 million applicants throughout
the nation at a time when our
unemployment rate is at a historic low?
You might ask are they crazy? Well, they are.
I am. But I want to tell you we’re
going to do it. We are absolutely going to do
it. Starting this week we are doing
paid advertising. We didn’t really do much for
those 900,000 applicants. We are starting paid advertising
now. We’re also engaging our
partners, people who joined hands with us to promote the
census in their neighborhoods, in their
communities, in their states. These people, these
organizations are actively partnering with us to spread the
word about these census jobs. This week alone, and I think
they’re going to bring up a map. There are nearly 4,000 local
events that started yesterday and will go through the weekend. These are local, granular,
organic job recruiting events to inform local folks about these
jobs. And I have to tell you a story. Three weeks ago we came up with
this idea. Three weeks. And the idea was let’s have
2,020 local events. You know? 2020?
2020. And we’ve got like I said over
or just about 4,000. That’s a reflection of an
amazing job by our census staff and also an amazing commitment
by the partners that are part of this recruiting effort. Another interesting fact,
normally we generate about 5-6,000
applicants per day. That’s kind of been what we’ve
been generating. 5-6,000 applicants that go
online and apply. It takes about 30 minutes per
day. Yesterday, how many do you think
applyed? Anybody got a guess? Over 17,000 in one day!
[Applause] So are we going to make the 2.7
million applicants as our goal? We’re going to do everything
that we can to let people know about the jobs.
You can help us with that. The last thing I want to bring
up, and this is really a thank you, is to thank all of the partners who are
doing everything they can in their power and their expertise
to spread the word about the 2020 census. On the panel with me are some
amazing, amazing people from the state, from the nation, that are here
representing huge constituent groups.
These folks here are going to talk to you about what they’re doing and
their excitement about the 2020. But what I want to close with is
a big thank you to the folks on the stage and for the 80,000 organizations
around the country that are currently partnering with us.
80,000. I want to thank them publicly
and simply express just an incredible gratitude because
they are helping us, you are helping us get that message out
to the American people. Census is really important. Census is incredibly easy.
And census is safe. You can respond and the Census
Bureau cannot and will not share your
personal, confidential information with
any law enforcement, with immigration, with any other
entity. Once we receive your data, it’s
locked in a vault. All we put out is tabulated data
that is going to influence how we are represented for the next
decade, will influence the distribution
allocation of billions, billions of billions of dollars every
single year. For things like schools, roads,
senior care, healthcare for little kids, you name it. Census will affect all of us
throughout the nation for literally a decade.
So I want to thank our partners, the 80,000 organizations that
are so active. That number, by the way, keeps
growing by about 35 or 4,000 a week, so
we’re really excited about that. In closing let me just say thank
you. Thank you very much.
Michael, it’s all yours. [Applause] MICHAEL COOK: Thank you, Tim,
thank you, thank you, thank you. Before we get into the panelist
discussion about the peak recruiting and hiring campaign
and kicking that off, let’s hear from our panelists
and let’s start with Debbie Johnson.
[Applause] DEBBIE JOHNSON: Good morning.
It’s a great day. Arizona has seen significant
growth over the last ten years and we’re bound for more growth.
The 2020 census is our opportunity to ensure that Arizona resources
are distributed in a fair way that we can preserve the
outstanding quality of life that we have in Arizona. Governor Duece maze made it a
priority to make sure we have an accurate account. We’re going to work to educate
and motivate Arizonans in the hard to count communities to be
counted and we’re going to do that in collaboration with our
many partners including the U.S. census bureau. The state of Arizona is proud to
be home to one of the nation’s processing centers for the 2020
census. This facility will no doubt be a
great value to the community and the state.
On behalf of the Arizona Complete Count Committee, we’re
honored to be represented here today and excited about the
questions to come and look forward to collaborating with
our partners to make sure that there is a complete and accurate count of all Arizonans
in 2020. Thank you.
[Applause] MICHAEL COOK: Dana Marie
Kennedy. DANA MARIE KENNEDY: Good
morning. It’s great to be here. I’m the state director for AARP
Arizona. From our offices in Washington,
D.C. , all the way to our offices in
Hawaii we’re proud to stand with the Census Bureau. Today officially launches our
2020 census campaign: Define your decade.
We will be encouraging people to participate in the 2020 census
and share these census job opportunities with our 38
million members. Historically, we know that older
workers have filled about half of these positions.
Older workers tend to be reliable, dependable, and they
know their communities best. They bring with them years of
experience in getting the job done. To learn more, visit AARP AARP.
org/census. Thank you.
[Applause] MICHAEL COOK: Thank you, thank
you Dana. Now we’ll have Brian Manderfield
who is with the Boys & Girls’ Club of
America. Brian?
[Applause] BRIAN MANDERFIELD: Thank you.
Good morning, everybody. Thank you Michael and the U.S.
Census Bureau leadership. For nearly 160 years boys and
girls clubs across this community have been a trusted
community voice serving 4. 6 million school-aged youth
every year in over 4,6 00 Boys and Girls Clubs
nationwide. They’re located in rural and
urban America and over 140 Native
American lands where we have clubs.
We’re reaching communities, families, and kids, who are
sometimes the hardest to connect with and the hardest communities
to count. We want to ensure that an
accurate count in a snapshot of our population
and we’re proud to be a partner with
the U.S. Census Bureau to make that
happen. So why us?
We’re trusted. I think within these communities
where clubs can be there as that
conveneer into bringing young people and their families into a
place where there are census kiosks and that voice of trust
to get them to participate. We can reach members and
families in person as well as the social media channels to
reach across this country. We can also host and bring
together communities to drive solutions they may be facing in
participation. And lastly, it’s a great
opportunity, both for civic engagement of our young people,
but then also as we were just hearing about the number of
jobs, we also have between our families and the youth and for
some of our older teens and current alumni, there’s
going to be some great opportunities for them to be
engaged in the job training experience and workforce engagement.
So thank you very much for having us here and I’ll turn it
back to you, Michael. [Applause] MICHAEL COOK: Thank you, Brian.
Thank you. And we would also like to
welcome Monica Villallobos from the Arizona Hispanic Chamber of
Commerce. Thank you for coming.
[Applause] MONICA VILLALLOBOS: Gracias and.
We are proud to partner with the U.S. census.
We use the census information because reliable, responsible,
and relevant. We’re eager to show that Arizona
is census strong. I just started that hash tag, so
please use it. We also represent nearly 1,000
small business members and corporate partners and we know
that it’s absolutely important to be counted.
We know that the census is working hard to shape our
future. So we encourage everyone.
Thank you very much. [Applause] MICHAEL COOK: Thank you, thank
you, thank you. And now, we would like to open
it up for questions. A couple of reminders before we
begin with our panel discussion. If you’re watching on the
webcast and you want to participate, we ask that you
submit your question via our Twitter handle.
@UScensusbureau. For those in the room, we have
microphones. Raise your hand and please state
your name and affiliation before you ask your question.
So let’s go ahead and begin. Any questions in the room? » Hi, I’m with NPR news.
I have a question for Mr. Olson. I’ve talked to readers and
listeners of NPR. Some applied as early as January
when the online application option
was available, months ago, and some people said they haven’t
heard back from the Census Bureau yet.
What is the Census Bureau doing to stay in touch with applicants
for jobs that you’re not hiring for until next year, and are you
concerned that people may eventually drop off before you
really start hiring for those positions? TIM OLSON: Thank you for your
question. We’ll see if I’m being heard.
Am I on the mic? No I’m not.
» Yeah you are. TIM OLSON: I am.
Can you hear me? All right.
I think I’m working. So as I mentioned earlier,
there’s approximately 900,000 applicants from our early
efforts. We are now beginning. Those who haven’t actually been
hired, which the bulk of them have not. We are now starting to
communicate with them actively through e-mail and the method of
communication they provided in their application to give people
an update. And the message I like to give
folks that applied early is hang tight.
You know. Most of our selections are going
to occur January a little bit,
February and March of this coming year.
So because we’re generating so many applicants, a lot of people
are going to wonder “I haven’t heard anything.”
So I encourage people just to hang tight because once we start
hiring they will hear from us. » A separate question, Mr.
Olson. You said it’s really important
for the Census Bureau to hire workers with language skills.
I understand in the past the Census Bureau has used legal
flexibilities given by congress to hire
workers who do not have U.S. citizen status, but because they
have special language or cultural skills they can do
specialized outreach to hard to reach communities. Is the bureau still considering
using those legal flexibilities to
hire non-citizens with those skills and has the bureau hireed any for the
2020 census? TIM OLSON: I’m assuming that’s
coming to me as a question. Thank you again for the
question. I would like to announce today
or to inform everybody I should say the appropriations law that we work
under requires federal employees, all
federal employees to be United States citizens. The appropriations law also
provides the ability to hire translators when
there is not a citizen available to do
that job. So we are, as we have in the
past censuses that you noted, we will
employ that flexibility, that
provision, and be able to hire non-citizens that are legally
entitled to work in the United States. For language purposes, if in
fact we do not have a citizen available in
our pool. Let me give you a little bit of
context from the last census. In the last census, we hired
well over 700,000 people as census takers. And out of that number, less
than 4,000 were non-citizens who were legally entitled to work.
So I want to put it in context. It’s a very, very small number. So, I guess that would be a bit
of an announcement. We haven’t said this before in
front of the press. And so I guess that’s an
announcement for all of you. » Has the bureau hired any
non-citizens so far for those language skills?
» No, we have not had that need. We have been very successful in
hiring from the citizen applicant pool
in our pool. But just keep in mind, even
though we hired and deployed 32,000
people just in the last couple of months, that’s a very small number comparatively
to the half a million that we will be hiring next spring.
» Let’s go to our next question. And this comes via Twitter. And I’m going to direct this to
Miss Monica Villallobos. It says why is it important to
get Hispanics in Arizona applying for 2020 census jobs?
MONICA VILLALLOBOS: It’s important for everyone to be
involved. It’s important for us to be
counted. Right now in Arizona we are 30%
Hispanic. 40% of Phoenix metro, and more
than 50% of K-12. That allows us to receive not
only the voice and the necessary resource to serve our community, but again
it also makes us census strong. Realizing that we have not only
power in population, but we have
purchasing power as well. And we have a voice in our
community. » Thank you for that answer.
And we have a question in the back? If you could state your name and
affiliation. » I’m with Telemundo Arizona. Our target audience is still
concerned. You said the information is safe and people
should participate. But there is still fear in our
community for answering those questions. Is there a strategy behind the
census to reach those communities and assure them that
whatever answers they’re giving at home will not be shared with
any other federal agencies because in Arizona specially
there’s fear. MICHAEL COOK: Thank you for that
line of question. I’m going to direct that to Tim
Olson who will hit hard and talk a little bit about the things
that we’re doing to ensure our data is safe, but
also it’s collected for statistical purposes only.
TIM OLSON: So, appreciate the question. And this is my fourth census in a management
role. I have to say that the fear that
is out there in this census is not new.
But I will say it is very heightened. And so the census bureau is
doing everything we can resource wise
and messaging wise to get the message out to local
neighborhood communities that census is safe. For example, we have more than
double the number of outreach workers as we have had in the 2010 census. We have materials that are ready
earlier and in language that communities
can use. I mentioned earlier already over
80,000 organizations, local organizations are partnering
with us to get that message out. I think in this context of a
press briefing today, you know, aside
from the jobs which we’re really pushing, getting the message out
about the census is really critical.
You know. It’s important.
It affects us for a decade. It’s easy online over the phone
with a paper questionnaire. And third, it’s safe.
You know. Getting that message out to
local residents is is critical.
MICHAEL COOK: Thanks for that. And Debbie, I’m going to ask you
if you can weigh in on that question with specifically how
states are helping to ensure an accurate count.
DEBBIE JOHNSON: Well I think I can only speak from an Arizona
standpoint. What we’re going to do is make
sure we communicate in the best way possible to all the hard count communities, certainly the Hispanic
population. All of our materials will be
printed in both English and Spanish.
We’ll be having our website in English and Spanish.
We also have a very diverse board, of which the Latino
population is just one of the hard to count populations that
will be included. But it’s very important to reach
all those people to let them know that it’s safe and why it’s
safe. And I think that’s going to be
our messaging process. We’ve got a subcommittee
specifically. We’ll be working with that group
to make sure we can best provide information and how we best
provide information to make sure that people understand that it
is safe and why it’s important. Because I think it’s not just
that it’s safe. They need to understand that.
But they need to also understand why it’s important and why it’s
important that they respond. So we’ll be working on all of
that and making sure that we communicate with the Latino
population in their language with their folks. » And if we talk about the
business community, is there anything that the chamber is
doing to target that information toward the community, especially
with these small businesses that have a big influence in the
Latino population in the metro area of
Phoenix? MONICA VILLALLOBOS: Yes,
absolutely. We are working with the census
to make sure we’re getting information out to our member
membership. Not only via social media, but
also other outlets that we have,
includeing Eblasts, our events. We have a lot of touch points in
the Latino community. And for us, that message of
safety is absolutely critical because right now we’re making a
choice between, you know, safety and being counted and showing
our power in the community. That will help ensure our safe
our safety. We are doing a lot to encourage
not only Latinos individuals, but Latino businesses that have
access to an employee base, a strong Latino
employee base. MICHAEL COOK: Thank you for
that. And our next question we’ll take
from social media. And I’m going to direct this one
to Miss Kennedy from AARP Arizona.
What skills do older workers bring to the table?
What could older workers gain from these positions? DANA MARIE KENNEDY: Well, they
have a lot of skills. They obviously have been in the
workforce. They’re wise.
They listen. They know how to communicate
with people. They also know how to knock on
doors. A lot of people don’t think that
they are internet savvy, but they absolutely are. And they just bring years of
experience to the table. MICHAEL COOK: Thanks for that.
In the room? Up front?
Right here? Or in the back.
Okay. Your name and affiliation
please? » Hi my name is Mylay.
Is there any safety for the census takers when they knock on
people’s doors especially after work hours after night or
something? MICHAEL COOK: I didn’t quite
hear the first part of the question.
Can you repeat it please? » For safety, especially if it’s
a female census taker, if they have to knock on people’s door
on the job, is there any safety for them? MICHAEL COOK: I’ll direct that
to Tim Olson. This is about safety in our
enumerators and people who knock on doors. TIM OLSON: Safety is a very
important factor. We provide training to everybody
who is hired in how to remain safe.
I think probably the reason we are successful and people
generally are safe in the employment that they will do
door knocking is because they’re from a particular neighborhood.
They’re not going in somewhere that they don’t know.
They will work in the area that they live. So generally, people understand
in the local neighborhood because they live there, how to interact with
people, when to be out in the community, et cetera.
One of the things that’s important, though, is we want our census
takers who are part-time employees to
actually work when other people that
they’re contacting are actually home. So normally, my experience is
that will occur early evenings to the mid
evening before the sun sets. And also Saturdays and Sundays,
daytime. Those are some of the best times
to reach out to people. » A question.
In Arizona, a lot of people come to our state to work for a temporary
period of time. There are a lot of Vietnamese
people who come to work. Will they be counted as Arizona
or other states? Will there be a double count? Here and a permanent address
elsewhere. MICHAEL COOK: I think that
question Tim was about the residences rules
and where people are counted. TIM OLSON: Yeah.
Residency, we have residency criteria that we inform
nationwide, not only on the questionnaire that people
receive, but also we’ve got online information. If I boiled that down, it could
be said where people live or sleep most of the time is where
they should be counted. It’s not where they are
registered to vote. It’s not where their parents
live, if they’re a college person, let’s say.
It’s where they live or sleep most of the time.
Now, in the instance where somebody really is moving around all the
time and they can’t really define, you know, this is where
I live or sleep most of the time, then it’s where they are
on census day, which would be the reference day for 2020 as in prior censuses
will be April 1st of 2020. MICHAEL COOK: Thanks for that.
Thank you. For our next question for social
media, I’m going to direct this one to the Boys and Girls Club.
What are some of the ways that you have already seen clubs
engaged in the census? Brian?
BRIAN MANDERFIELD: All right. So I mentioned earlier about the
kiosks. Several of our clubs have
already positioned themselves to be a place within that community
for census kiosks and for information gathering as well as
for computer access for some of our kids and for their families
to be able to access the census electronically. We also know that with the
convening of the committees that Debra was speaking object
here in Arizona. Throughout the committees, we
have several with our Boys and Girls
Clubs being engaged within the committee structure for the
census work within that state and being that voice around the
table. And we’ve already started the
process of educating our kids and our families about the
importance of why they need to be counted, why their families
need to count, and the impact that it has within their
communities and then lastly the civic element of this, too.
Being a youth organization, there is an important piece of
this for our young people to understand why this is important
and how they also translate that to their parents for their
engagement, especially in some of the scenarios where the
parents may not quite understand why this is important and that
it’s safe and that we need to them to do this.
So that voice can come from their parents, as well.
To their parents. MICHAEL COOK: Thanks for that.
Thanks for that. And we’ll take it into the room.
Your name and affiliation please. » Yes.
I’m a local Hispanic community member. I had a Hispanic agency locally
in town and I just came out of
retirement. I applied with the census in
August and when they called me I wasn’t available to work that
week so they said don’t worry, we’ll give you a call in
September. I have yet been called, but I do
know that my name is still in the pool. So the question I have is does
the census communicate via cell
phone or e-mail? Because if it’s cell phone and
they don’t leave a message, a lot of times I don’t pick up my
cell phone because I get so many telemarketing calls and there is no distinction as to if
the census is calling me or not. Can you shed some light on that
please? MICHAEL COOK: Thank you.
I’ll direct that to Tim Olson. TIM OLSON: Thank you for
applying. We really appreciate that. So when you applied and anybody
else who applied, one of the things you have to do is give us
a valid e-mail address. And that’s primarily how we’re
going to communicate until we’re doing
job offers. And then when we’re doing job
offers we’re actually calling people and reaching out and
getting somebody to pick up the phone.
» Will you leave a message? TIM OLSON: Yeah.
» Perfect. Thank you.
TIM OLSON: Again, thank you for applying.
Appreciate that a lot. MICHAEL COOK: And our next
question from online. We are getting questions evident
evidently from people who are currently working for us now.
It states is there an opportunity for people who have worked as
listers or other part-time jobs to be
hired as enumerators next spring?
I’ll kick that back to Tim, as well.
TIM OLSON: Absolutely. We’ve had just as recently a
week ago 32,000 employees that were on board and doing a great
job. We are hiring, as we said
earlier, upwards of 500,000. So if those folks that worked
for address canvassing are still available and still had a great experience
with us and want to come back this
spring, we would look forward to that. MICHAEL COOK: Thank you.
In the room? Yes, there’s one in the back. And your name and affiliation
please. » Hi guys. My name is Jenny from Croncite
News. My question is regarding our
Native American populations and how we’re going to address that.
I know in our 2010 census there was a bit of an undercount or
quite a bit of an undercount. So how are we planning to make
sure that that is getting addressed in this census in both
the urban communities and our rural communities per se on
reservations and things of that sort?
MICHAEL COOK: Thank you for that question.
Tim? TIM OLSON: Thank you. So, what’s critical in our
tribal areas with the American Indian and
Alaskan Native population is to get the message out that census
is important, it’s really easy, and it’s safe.
We have tribal partnership specialists that are on board
that are literally working within those communities. We are actually in many areas we
are doing a slightly different style of enumeration rather than the post
office mailing invitations. We are hand delivering to each
address and inviting them to self-respond. And if they don’t, we’ll follow
up of course during non-response followup. And I think, though, and this
applies to all population groups. The most powerful thing that can
happen as we lead into the actually
census, actual census, the actual
counting of America, is not only for the Census Bureau to say
this is easy, important, and safe. But to local community leaders,
people who are trusted, much more than the federal government, to say to
their constituent,s, I need you to
respond. It’s going to affect our future
for a decade. It affects how we’re represented
and it’s safe. Please self-respond. And if not, the bureau will be
knocking on your door in 6-8 weeks.
I think that is the critical answer to addressing undercounts
in any population. » Thank you so much.
MICHAEL COOK: I’m going to turn to Debbie on that, as well. To address not just the I/N community , but the role that the complete
count committees play at the state
level. DEBBIE JOHNSON: Absolutely.
From a state perspective, I think that’s one of our most
important qualities that we have.
We have 25 people, most of them represent these hard-to-count
communities. So it’s critical that they’re
then each establishing, so we’ll have 16 subcommittees.
Each of those committees will be communicating with their own
individual communities, whether it’s the
Latino community, the tribal community, whatever that is.
It’s so important that they’re able to tell us how we need to
communicate, where we communicate, how we can best
reach the people in their community.
What I’m really impressed with is the number of times we don’t
want to reach members of our state especially
in the hard to count communities once or twice.
We want to reach them up to 20 times before April 1st to remind
them of why it’s important, why it’s safe, how they can be
engaged, and how easy it is to reply.
So with these different subcommittees, so each of our
individuals on the committee will form their own subcommittee
of people from that population. So from the tribal population.
And we’re hoping to get people engaged. We’ve also got the governor’s
office tribal representatives. Again, it’s one of our hard to
count populations that we will be focusing on in the next six
months. MICHAEL COOK: And one quick
question I just thought of for Brian. We talked a little bit about
with AARP and what skills older workers bring to bear. Can you touch on a little bit
what the Boys and Girls Club with those
who might be of younger age and the skills they might be able to
bring to task. BRIAN MANDERFIELD: Sure.
It’s not that I don’t want to answer that question, but I also
want to chime in on the complete count
committees and the Native populations and our
clubhouse on over 140 Native lands in
Alaska and the lower 48. And the impact of building that
trust and communication and engagement.
And some of that is on the ground there as well as that
involvement with the complete count committees
throughout the country. So back to your question, Mike,
on what do our kids bring to bear.
I think part is the enthusiasm and also the elements of social media
engagement and the electronic means.
The question I also had is the 700,000 employees down to
500,000 employees compared to ten years ago most likely has to do with a larger push
towards utilizing electronic means for
completing the census. And for a lot of our young
people, that means helping their family and that engagement of
getting people used to how to do it and the need to do it online.
As I’m sure we would love to see more online than electronically
than the paper processing. Our kids will bring that to bear
to be able to support in that process, as well. And that messageing and lack of discourageing that timidness to
utilize that type of process and system. I also think that our young
people will also be able to fill a void for
some of those jobs, as well. I do admit that many of the
senior positions as we were hearing with AARP’s support in
those roles, but we also have many of our young
people, that role of filling those part-time positions and
those hourly positions will also fit a large segment of
our older team population as well as our alumni.
And our alumni base throughout this country is very, very large
and strong. I think we’ll also be able to
bring that to bear, as well. MICHAEL COOK: Great.
Great. Thanks for that.
Do we have another question in the room?
» Good morning. Parthenea Weaver.
I applied and I was given the information when I spoke with
someone, they said a lot of the reserved
retired veterans would be hired or selected first?
Is that accurate? The question was about retired
veterans. I was informed that they would
be selected first. TIM OLSON: I can address that.
First of all, thank you for your service.
We really appreciate that. When people apply, certainly
like in all federal hiring veterans’
preference is applied. So when we hire in a local
neighborhood area, all of the applicants within that geography
geography, veterans’ preference will be added and
they will basically rise to the top of the list.
So to answer your question, yes. » But anyway, I just wanted to
ask that question. And then for AARP, what was the
website you gave that we can check for your connection with
the census? DANA MARIE KENNEDY: AARP.
org/census. » Thank you very much.
DANA MARIE KENNEDY: Thank you. MICHAEL COOK: Again, in the
room? Name and affiliation please.
» Good morning. My name is Alexis. I’m the mayor for the city of El
Moraj. And I know when engaging
community members, timelines are very
important. Can you emphasize the timeline
of the census and especially the last day to be counted?
MICHAEL COOK: Thank you for that line of questioning.
Tim? TIM OLSON: Yes.
So let me give you the short version. Beginning middle of March every
household in the nation will be invited to self-respond. Online, over the phone, or with
a paper questionnaire. So that’s mid-March and during
the month of April. They can do that all the way up
to the end of July. They can self-respond. We will start following up with
what we call non-responding households
at the beginning of May. So May, June, and early July. The beauty of 2020, as opposed
to prior censuses that were all
paper-based in the past, the beauty of 2020 is because we’ve moved towards a digital
platform, if somebody has not responded, their address has not
responded and we are already in the field knocking on doors, if by chance they self-respond
while we’re in their neighborhood, the next morning their address will
disappear from our workload. In the past that would never
happen. We would just knock and knock
and knock until we got a response even if they sent a
paper form in. So we’re pretty excited about
that. Does that answer your question?
» And the last absolute day to be counted is when?
MICHAEL COOK: Can you repeat that?
» The last day to be counted? TIM OLSON: Our self-response
site will turn off July 31 of 2020. » Okay, thank you so much.
MICHAEL COOK: Thanks for that. Let’s go back to social media
then to the room. This is a programmatic question.
It says why can’t people work for other surveys at the same
time as they’re working on the 2020 census?
Tim, can you explain? TIM OLSON: Okay, does anybody
else want to answer that? No, I’m kidding. I’m going to assume that the
person who submitted that is a current Census Bureau field
representative who conducts surveys every month of
every year. Current population survey,
American population survey, and on and on and on, which we
continue doing during the census.
The short answer to that is it’s a different payroll system and
different pay rates and it gets pretty complex to mix and employ across two
different systems. So people can resign from their
current more permanent job with the
Bureau if they want to work on the more
temporary census, but we usually don’t encourage that.
MICHAEL COOK: Thanks for that. We have a question in the back. » Hi, earlier I didn’t introduce
myself properly. I’m with Viet Magazine and Asian
American network here in as. My question was the safety of
the census taker but also the safety of the
resident. How many times do we expect
people to knock on the door from census and also the other question is who do we know who is the
official census taker? What if somebody fakes it and
knocks on the door? MICHAEL COOK: Thank you for that
line of questioning. Tim, can you talk about how we
are identified? What we’ll look like?
And address the question that she asked specifically about the resident
and the safetiness? TIM OLSON: Thank you. So every official census taker
who is knocking on doors, they will have a bag that has their
materials and it will have a census logo on it.
They will also have, and I wish I had a display here, a badge that has
their photo and the census logo on that.
An official badge. They will also have census
materials that they hand to the householder when they make
contact that explains the purpose of their visit.
It’s very important to us because there can be scams that
occur during the census. We’ve already seen a few of them
come up during address canvassing. So we will very publicly and
very openly broadcast to local law
enforcement and local partners and the American
people what to look for when a census
taker comes to your home to verify that they are in fact an
official census employee. And if there’s any question,
there will be ways for the resident to make
contact through a census official over the phone or online to validate this is in
fact a census worker. » How many times should the
resident expect the census taker to knock
on the door? One time or at least a couple
times? TIM OLSON: I wish it would only
be one time. But the challenge is finding
somebody at home. So we will visit a household.
If nobody is there, we will leave what we call a notice of visit, and
it will be a simple way for the
householder to either go online and complete the form, or call the census taker and say
I’m ready. We will go back several times
until we make that completion of that visit.
MICHAEL COOK: Thanks for that. Dana ?
DANA MARIE KENNEDY: I just wanted to add, too, no genuine
census agent can ask for your Social Security number, bank,
credit, or account numbers, ask when you leave for work or come
home, ask for money or donations, ask for support of a
political party, and threaten jail time. So at AARP, we do a lot of
information regarding scams. And so we’re definitely letting
people know that these are things that
a census agent cannot ask you. MICHAEL COOK: Thanks for that. Monica, one question for you.
Could you speak to a little bit before we wrap the things that
the Arizona Hispanic Chamber of Commerce has already done to
help ensure an accurate count for 2020?
MONICA VILLALLOBOS: Sure. As I’ve mentioned we utilize the
census data quite a bit in our own market intelligence.
Part of that is also vetting the data and making sure there is
consistency for the market intelligence that we put out. We have an annual publication
called Datos, the state of Arizona’s
Hispanic market, again much of that is
based at least on a local level of census information.
We then overlay that with other information that’s available in
the community, in the research community, to be able to make
sure that again we’re providing relevant, responsible,
and reliable information. Part of our outreach to the
Latino community and to Latino businesses is really to be open to this
opportunity because safety has been such an issue, you know, and a concern among
our community. Sometimes being able to provide
that information in the workplace is a safer
alternative. You’re still talking about where
you live and sleep, but in your place of work.
That may provide some safety, as well. So we’re encouraging our
partners, our Latino businesses, to have a platform and have a forum available for
employees to feel safe to respond, to ensure that accuracy
that we’re looking for. MICHAEL COOK: Thank you for
that. And I really appreciate all of
the candid comments and information that our panelists
have shared today. Before we wrap up, I would like
to welcome you to stay connected and up to date on the work that
we’re doing at the U.S. Census Bureau.
In anticipation of the 2020 census I would invite you to
follow us on our social media. There’s a couple of platforms
where we actually have some footprint on. Facebook, LinkedIn, and YouTube.

Robin Kshlerin

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