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Business Improvement District Case Study – Live Streaming for Destination Marketing


hey everybody I’m here with Malcolm
Johnstone from the Westchester Business Improvement District known as the
Westchester bid and we just finished a live stream for a local entrepreneur
this is actually your idea Malcolm what do you think this is great it worked out
so well we have Britt and and Tess up here going
back and forth learning about all the creative things that Britt is doing she
makes purses and other leather goods you know it’s american-made it’s West
Chester made it goes out through the world and what we’re trying to do is is
help test spread the beauty of what she’s doing throughout the nation in the
world with the Business Improvement District because not only does it help
small businesses know that there’s an organization you know built to help in
this downtown area so talk a little bit about what the Business Improvement
District does we are a resource agency that helps the sole proprietor the home
owned business here in downtown West Chester there are quite a few here and
we are helping them get out get their word out there marketing word out in a
quality fashion like stream geeks is doing it right here that many people are
doing what you’re doing and it’s such a beautiful system and and we’re ahead of
the curve and in our partnership in this way and I think that’s a beautiful thing
and people like Britt are going to continue to benefit from that for a long
time I think I think so too you know this is not the first stream we’ve done
in downtown West Chester and it becomes almost a core piece of content at this
the business owner can use to pin to the top of their Facebook page you and with
this stream in particular we were able to host a giveaway so this bag is
actually being given away to a live winner and through that process we were
able to generate social media triggers and actions we were able to generate 13
Google reviews for the business which is so important it even helps you show up
on the Google map as a small business we were able to do about 15 Facebook Likes
and Facebook 5 star reviews for the business along with Twitter and instagram
but all kinds of things we will show more in our case study if you’re
interested in downloading our case stay in the link below but I wanted to also
talk about how this relationship with the Business Improvement District is
just so great for small businesses you’re actually helping to subsidize the
marketing after the fact so from your perspective you’ve got this great piece
of video content it’s on Facebook so what do you do from that point once it’s
the event has been live stream we’ve worked with the business owner to see
what we can do to promote it we put money behind it it doesn’t cost business
owner anything for that particular project and we want to reach the widest
audience possible and we all know social media that’s a great vehicle for that
but a lot of folks don’t know how to leverage that to the extent that what
you’re doing right now and what we’re doing is putting a little bit of
resources behind that so that we can get that word out and this relationship has
just started so we’re gonna keep you guys in focus in fact Malcolm has agreed
to come into our studio and sit down with us for an hour-long episode to talk
about something called destination marketing destination briefly tell us
what that is every community needs to put together a marketing plan that will
enthuse an audience to visiting that community so often we have a whole bunch
of little boutique attractions like Tesoro right here and the word just
doesn’t get out because there are the market here is four and a half million
people how do you do that you can only do that with good partnerships and
that’s what we’re involved in is spreading that word through our partners
so that people can have access to what the big boys big corporations what they
have are now being given to this small proprietors so just finishing up
with that we’ve basically got a small business guide to live streaming that
you can download in the link below Malcolm and I are going to be working
together to try to make live-streaming easier for small businesses and get the
message out and I think our two businesses together are really going to
be able to make a big impact thanks so I’m very excited about it
that’s such a cool and beautiful thing we’re doing here thank you so much
you bet

Robin Kshlerin

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94 COMMENTS

  1. Jim Ainge Posted on March 20, 2018 at 10:01 am

    Could prove to be a good niche to support.

    Reply
  2. Tech In The City - Honolulu Posted on March 20, 2018 at 10:28 am

    Looks like a good niche to support!

    Reply
  3. Александр Власенко Posted on March 20, 2018 at 1:13 pm

    Nice Work.

    Reply
  4. Kay Johnson Posted on March 20, 2018 at 3:55 pm

    Wonderful, pure 6667 hot traffic for 1$, sales-sales https://is.gd/jkgbvbn

    Reply
  5. Chad LaFarge Posted on March 20, 2018 at 8:14 pm

    I LOVE it! Our "District of Columbia" (Columbia, MO… see what we did there?), I think, would be really interested in something like this.

    Reply
  6. Calvin Posted on March 21, 2018 at 5:11 am

    Quite informative and true info.

    Reply
  7. Christopher Higuera Posted on March 21, 2018 at 7:12 am

    Great work on the video, the sound needs some work though.

    Reply
  8. Iván Neufeld Posted on March 21, 2018 at 3:00 pm

    good info

    Reply
  9. Daniel Wright Posted on March 21, 2018 at 5:45 pm

    Great study…

    Reply
  10. Power Jams DJs Posted on March 22, 2018 at 5:56 pm

    Awesome!!!

    Reply
  11. Thomas Hendricks Posted on March 22, 2018 at 6:05 pm

    Fantastic

    Reply
  12. Geek of Critique Posted on March 22, 2018 at 6:28 pm

    Sweet!

    Reply
  13. Christopher Kiewel Posted on March 23, 2018 at 3:59 pm

    Great advantage to having a BID willing to take risks on live streaming.

    Reply
  14. luca casale Posted on March 25, 2018 at 6:12 pm

    this has been great thank you guys

    Reply
  15. Alice Minx Posted on March 26, 2018 at 4:27 am

    interesting stuff

    Reply
  16. Donna Porter Posted on March 26, 2018 at 5:21 am

    This is different

    Reply
  17. Eileen Boyce Posted on March 26, 2018 at 7:34 am

    Sounds good for small businesses.

    Reply
  18. Amber Hensley Posted on March 26, 2018 at 1:03 pm

    I think it is amazing!!!!!

    Reply
  19. John Thomson Posted on March 26, 2018 at 1:49 pm

    Those earrings are a brave choice Tess. Your kids will love this video when they grow up. On a serious note, it's great to see you working in your local community to improve business exposure.

    Reply
  20. Kate Polyak Brown Posted on March 26, 2018 at 2:13 pm

    kate241980

    Reply
  21. Manuel Manuel Posted on March 26, 2018 at 3:32 pm

    I wonder how you did it

    Reply
  22. SpotlightStudios. ca Posted on March 26, 2018 at 5:11 pm

    cool

    Reply
  23. SpotlightStudios. ca Posted on March 26, 2018 at 5:15 pm

    nice

    Reply
  24. SpotlightStudios. ca Posted on March 26, 2018 at 5:37 pm

    nice

    Reply
  25. SpotlightStudios. ca Posted on March 26, 2018 at 5:38 pm

    cool

    Reply
  26. SpotlightStudios. ca Posted on March 26, 2018 at 5:42 pm

    this is great

    Reply
  27. Robert Piekarski Posted on March 26, 2018 at 5:59 pm

    Love it! We will borrow this idea and start using it for our school.

    Reply
  28. Carson White Posted on March 26, 2018 at 6:10 pm

    Cool Setup!

    Reply
  29. Carson White Posted on March 26, 2018 at 6:13 pm

    Cool Video

    Reply
  30. Boris Volbeda Posted on March 26, 2018 at 6:20 pm

    keep them coming – always see great ideas

    Reply
  31. Chris Zaiontz Posted on March 26, 2018 at 6:32 pm

    Good stuff!

    Reply
  32. William Wong Posted on March 26, 2018 at 6:38 pm

    Shows the benefit of post living stream when your business is located in a BID

    Reply
  33. Carson White Posted on March 26, 2018 at 10:05 pm

    Cool case study!

    Reply
  34. Jim Ainge Posted on March 27, 2018 at 1:12 am

    A great market for sure!

    Reply
  35. Tech In The City - Honolulu Posted on March 27, 2018 at 1:14 am

    A niche market that any of us can support

    Reply
  36. Thomas Hendricks Posted on March 27, 2018 at 6:37 pm

    Great way to show off power of live streaming

    Reply
  37. Jonathan Mireles Posted on March 27, 2018 at 11:03 pm

    informative

    Reply
  38. Power Jams DJs Posted on March 28, 2018 at 5:14 pm

    Thanks!!!

    Reply
  39. Chad LaFarge Posted on March 29, 2018 at 5:21 pm

    GREAT example

    Reply
  40. Александр Ри Posted on March 30, 2018 at 9:34 am

    cool

    Reply
  41. Calvin Posted on March 31, 2018 at 9:37 pm

    Very insightful study

    Reply
  42. Chris Fisseux Posted on April 1, 2018 at 7:14 am

    interesting

    Reply
  43. Eric Carpenter Posted on April 1, 2018 at 5:29 pm

    INteresting

    Reply
  44. Jerry Marquardt Posted on April 2, 2018 at 5:21 am

    The case study for the District is so greatly enjoyed!

    Reply
  45. Alice Minx Posted on April 2, 2018 at 11:55 am

    It doesn't really pertain to me at the moment, but very interesting. Learned a few things should I want to start steaming

    Reply
  46. Segaf Fahmi Basry Posted on April 2, 2018 at 1:29 pm

    good

    Reply
  47. John Thomson Posted on April 2, 2018 at 2:24 pm

    Wish our local Business Gateway (aka Scottish version of BID) put real money behind marketing of small businesses.

    Reply
  48. Daniel Wright Posted on April 2, 2018 at 5:10 pm

    This was a great way to help other small businesses. I am going to see if there is any way to implement something like that in our area.

    Reply
  49. SpotlightStudios. ca Posted on April 2, 2018 at 5:39 pm

    great

    Reply
  50. Robert Piekarski Posted on April 2, 2018 at 5:42 pm

    Lots of great ideas for using Streaming to promote your business or nonprofit or school.

    Reply
  51. SpotlightStudios. ca Posted on April 2, 2018 at 5:43 pm

    wow

    Reply
  52. 148291485214845 Posted on April 2, 2018 at 5:45 pm

    me likey

    Reply
  53. Luis Vargas Posted on April 2, 2018 at 5:47 pm

    Very nice!

    Reply
  54. SpotlightStudios. ca Posted on April 2, 2018 at 5:49 pm

    thumbs up

    Reply
  55. SpotlightStudios. ca Posted on April 2, 2018 at 5:51 pm

    cool

    Reply
  56. SpotlightStudios. ca Posted on April 2, 2018 at 5:52 pm

    nice

    Reply
  57. Courtney Odor Posted on April 2, 2018 at 6:07 pm

    Loved this podcast

    Reply
  58. Boris Volbeda Posted on April 2, 2018 at 6:12 pm

    keep these coming – learn a lot

    Reply
  59. Jamie Lyndon Posted on April 2, 2018 at 6:14 pm

    gleaaaaammm

    Reply
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